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Assets Untitled-27

Hey! We started with your campaign and here is a quick recap and recommended actions in the following weeks.

 

Key takeaways:

 

Ads are up and running!

We have to be carefull about Health FB Ads policy 🙂

Health FB ads policy: 

  1. Facebook ad policy about Personal Attributes:

    You can read it here: https://www.facebook.com/policies/ads/prohibited_content/personal_attributes

    Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, voting status, membership in a trade union, criminal record, or name.

  2. General Instructions >

    The advert has to have a highly relevant, attention grabbing image, that tells you exactly what it’s about and who the target audience is. The ads copy is short and to the point. Be sensitive with your text and avoid phrases  like ‘fat loss’, ‘weight loss’, or ‘Tired of being overweight?’. Do not make assumptions about the audience it can lead to your Facebook ad campaign being rejected

  3. Instead of YOU use OUR For example: Don’t use > Let’s take your hormones under control…  You can use > Let’s take our hormones under control
  4. Use your story> I was experiencing fatigue…
  5. Use different testimonials from clients
  6. Daily optimizing and checking > goal is to lower price per click and price per conversion

 

QUICK AD PREVIEW

Here is a glimpse of your ads. Each ad is sligthly modified via ads manager to utilize multiple testing options.

 

Type of ads we activated:

  • single image ads
  • video ads
  • combined story and image ad
  • story ads
  • lead generation ads
  • conversion optimizing ads

 

Ad set: Version 1

Type of Ad: Video ad

Each ad includes up to 5 slightly different descriptions, headline and subheadline before the sign up button.

CLICK FOR LIVE PREVIEW >>> facebook.com/ads/previewer/rathokwq0j9vaphc

 

Ad set: Version 2

Type of Ad: Single image

This ad was update in ads manager, because it didn’t comply with FB advertising policy (directly pointing on health issues)

Each ad includes up to 5 slightly different descriptions, headline and subheadline before the sign up button.

CLICK FOR LIVE PREVIEW >>> facebook.com/ads/previewer/dnsug8iihp1gys9z

 

 

Ad set: Version 3

Type of Ad: Single image

This ad has also workshop schedule for each day.

Each ad includes up to 5 slightly different descriptions, headline and subheadline before the sign up button.

CLICK FOR LIVE PREVIEW >>> facebook.com/ads/previewer/xfssgqk4uouwvj7s

 

 

Ad set: Version 4

Type of Ad: Combined video and image ad

We used your story with text for this ad. We are waiting for approval. Here is the main goal that audience hear everything about your workshop and that they know you through the story.

** Not sure if this one will be approved 🙂

Each ad includes up to 5 slightly different descriptions, headline and subheadline before the sign up button.

CLICK FOR LIVE PREVIEW >>> https://www.facebook.com/ads/previewer/itfnuua1touve65k