Hey! We started with your campaign and here is a quick recap and recommended action in the following weeks.

Your campaigns are actually doing great regarding that they are running less then a week and in the middle of the Christmas season.

Here are some recommendations for the following weeks.

Key takeaways:

Ads are up and running – we managed to got 14,478 Post Reach and 9,724 Ad Reach, Engagement is starting to build up nad the reponsiveness to ads is better. However the ads are running less then 7 days, so this is just the beginning.

Actions to improve: 

1. We have to reach new target clients > through engagement and promotions posts
2. We have to raise the engagement >this will enable us to advertise with lower cost per click, conversion etc…
3. Posting more content > testing different types of content and triggering different audience responses – more about this later below on the page
4. Testing different triggering posts and ads
5. Daily optimizing and checking > goal is to lower price per click and price per conversion

Price per click dropped from $1,46/click on the first day to $0,54/click. It’s normal that in the first few weeks we get smaller amount of clicks and engagement, therefore the price is higher.

Actions to improve: 

1. In the following weeks we will gather more data and we will find most converting ads and types of post

1. Daily optimizing

Low conversion rate – because ads are not running for a long time, there are almost no conversions. Messaging reporting currently does not work because of new legal regulations.

Actions to improve: 

1. We have to reach new target clients > through engagement and promotions posts
2. We have to raise the engagement >this will enable us to advertise with lower cost per click, conversion etc…
3. Testing different triggering posts and ads: book a call, dynamic ads, lead generation ads
4. Daily optimizing and checking > goal is to lower price per click and price per conversion
5. Optimizing the Website
6. Optimizing the Sales funnel and Checkout
7. Launch Clickfunnels landing pages 

FB pixel does not have enough data – we can’t target efficiently, so in the next week we will intensively test different targeting options and targeting growth hacks.

We can’t REtarget efficiently – too little data, our estimation is that we will start to retarget in 14 days

Actions to improve: 

1. FB data fill up: we have to get visits from potential clients to your website. Data can be gathered via Add to cart, Purchase, Visit the site etc. 
2. In order to get more visits: do more free lead gen magnets (FREE DOWNLOADS) + blog posts (instead of writing advices in FB posts, let’s write that advices in your blog posts on your website and we will get visits from interested audience)
3. Share your FB page posts: always share posts from your FB page to different groups. In this way, FB algorithm will detect more engagement, more reach and will actually gather relevant audience targeting (even if they don’t visit yoru FB page or website)
4. Testing different audience
5. Video growth hack: post several videos on your facebook page and share it in different groups. We have a special technique that will allow us to target everyone who saw that specific video. I recommend to share 1 video per day or every other day.

Low engagement – currently there is a very low engagement on the Facebook page and also through ads. If you compare it to your Facebook group it shows that we can reach more engagement also on your Facebook page

Actions to improve: 

1. Posting more content > testing different types of content and triggering different audience responses – more about this later below on the page
2. Goal is 1-2 different post per day
3. We have to spark the conversation, liking, commenting, sharing and overall engagement. Therefore at least 1 post per day should be directly talking to audience with 1 goal – to get their reaction
4. We will boost and promote most engaging post to multiple the engagement
5. Prepare a giveaway
6. Make a lead gen freebie: free downloads etc.

Content ideas

Below are different content ideas. We will prepare more specific ideas after the holidays.

We suggest that you post similar posts to ones that you are posting in your FB group.

As we mentioned: try to post on FB page and then share in group.

Report Overview – 24. 12. 2020

Here is a report overview of your FB page insights and for your Advertising Campaign.