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Facebook’s behavior targeting is all about reaching people based on past purchase behavior, purchase intent, device usage, travel preferences, and other behavioral characteristics.

This is a goldmine!


Watch the video training: Audience targeting


Listen to this video training, where I explain everything you need to know about:

  • Custom audiences: based on your sources or Facebook sources
  • Lookalike audience
  • Audience interests targeting (Saved Audience)


Next step: Test and optimize different audience targeting possibilities to see which combinations drives you best conversions and sales.


Facebook advertising is based on finding the audiences that are most likely to become your fan or your customer. These targeting options focus directly on users and profiling potential customers in order to get clicks and grow your business.


Moreover, there is an appropriate time and place for these targeted ads—before you address the many, many choices on targeting, make a plan!

Take your time to get to know your potential clients, analyze your data, use Facebook Insights tools and deep dive into knowing your customers.


How to start?

Getting to know who your customers are is a crucial step for a successful Facebook Ads campaign. Facebook has  1 billion+ daily active Facebook users, so it’s absolutely critical that you target only those who are potentially interested in your product. Any audiences that are not likely to convert for you is a waste of your advertising dollar.


Luckily, Facebook offers a wide range of targeting options that will help you find the right niche!

To create and manage your Facebook target audiences, you’ll have to use the Audience Manager tool.

You can find this tool in the Business Manager, by clicking on the top-right menu and selecting “Audiences.”

On the Audiences page, you can see all your saved Facebook audiences, as well as create new ones. To understand the wide range of targeting options that come with Facebook ads, let’s start from the basics.

Facebook has three primary audience types:

  • Saved Audiences
  • Custom Audiences
  • Lookalike Audiences

Each of these audience types gives you plenty of additional options for creating the perfect target audience for your Facebook campaigns.

The Best Facebook Ad Targeting Strategy Is Diversified & Comprehensive

When figuring out your Facebook advertising targeting strategy, you don’t have to pick just one of the tips above; check each of them out and see how they might fit your various target market segments.

Create personas for your ideal customers – who are they? Where do they live? What do they do for work and what do they do after work? What traits and characteristics might they have, and how do those align with the many targeting parameters listed above?

Identifying just who it is you want to reach will guide you to the most effective Facebook ad targeting tools and options to get in front of them.


Ad targeting Options in one epic Infographic




Additional resource I recommend:

The Beginner’s Guide to Facebook Audiences and Targeting

Click for access: https://adespresso.com/guides/facebook-ads-beginner/demographic-targeting/

Facebook Custom Audiences 101: The Complete Guide for Marketers

Click for access: https://adespresso.com/blog/facebook-ads-custom-audiences-guide/